The Rugmaker of Mazar-E-Sharif Conflict

Struggle can uncover startling characteristics in an Individual * Consider how strife tests people’s characters and the manner by which people’s decisions in struggle circumstances uncover parts of their character that may not in any case be uncovered. * Najaf doesn't astonish himself or his family to such an extent as he shocks the peruser with respect to his characteristics. It is astonishing to peruse of a person whose abrogating reaction to struggle is one of empathy and whose confidence in God never falters.Conflict between Border Protection versus Asylum to Refugees * Najaf depicts his and different refugee’s frantic predicament and dangers they took when they fled their nations. He describes the frightening getaway the outcasts had over land and ocean, at every turn, gambling catch or demise. * The worry for the Australian Government is to endeavor to affirm the personalities of Asylum Seekers and survey their character.This is one of the dissatisfactions for Najaf, that individuals who have no comprehension of the characteristics of his character can â€Å"decide in the event that I am a fit individual to have my spot in the network of Australia. † Internal Conflict * As Najaf escapes over the fringe from Afghanistan to Pakistan, he gets wistful about the loss of his country. While he finds opportunity, he is torn between what he has abandoned and his expectation of what is to come. When Najaf arrives at Australia, this contention of feeling is a steady all through his time in Woomera.There is a fight in the heart and psyche of the Woomera prisoners between sentiments of expectation and sadness. * Conflict emotions are enhanced by the injury of being detained and the tension of hanging tight for the updates on either acknowledgment or dismissal into Australia. While he is regularly sad, he suffers by endeavoring to stay idealistic. He reviews the dangerous excursion he took to show up in Australia and stick to the expectation that possibly these Australians will let me become a total man once more. Be that as it may, the interior clash driven by dread of dismissal and the desire for acknowledgment endures. * In Australia, Najaf is desolate and feels fragmented. * Certainly, there is satisfaction at his fresh start, yet the recollections pining to go home despite everything cause anguish â€Å"I can't overlook the Afghans who have not met with the favorable luck, and I never will. However, I will always remember the daylight of Maria’s bless the day of the gathering either. †

Treating Tobacco Dependence Essay Example for Free

Rewarding Tobacco Dependence Essay The article expects to uncover the association between tobacco reliance, smoking discontinuance, and sadness, in intellectually sick wellbeing patients, particularly the individuals who have been recently determined to have unipolar despondency. As indicated by past investigations, smoking suspension causes gloom in people who have experienced the condition already. Also, measurements accumulated from far reaching information investigation and research show that most people enduring states of mind are profoundly reliant on tobacco use, which presents adverse consequences for their wellbeing. Goals so as to stop emotional well-being patients or people recently determined to have melancholy from smoking, is yet to be found because of the nonappearance of far reaching data of how to deal with backslide in the wake of smoking end. From that point forward, the treatment of tobacco misuse has gotten troublesome since people with emotional well-being conditions or who were recently determined to have despondency, since experiencing smoking discontinuance, have exacerbated their present psychological well-being working or have affected them to return to their past burdensome conditions. Another investigation directed by Glassman et. al. on 100 people who were discovered to have history of discouragement came about to comparable results. They were regulated with setraline, which was used to restrain people from smoking and in the long run assist them with getting over the enslavement. Greater part of the example populace got for the investigation backslid into their burdensome state. The examination directed by Tsoh et. al., then again, uncovered that practically 50% of the example populace who were associated with smoking discontinuance likewise came back to their past burdensome state. In the event that people who recently experienced wretchedness rely upon tobacco use to quell burdensome side effects, at that point they would doubly endure if smoking suspension were controlled as a methods for consummation tobacco use. The specific investigation expected to recognize the degree of harm for people who rely upon tobacco use and the impacts of smoking end soon after. The exploration considered and watched 322 people who are exceptionally subject to smoking, and who were recently determined to have unipolar discouragement. The people who were asked joined and take an interest in the exploration were permitted by the emotional wellness outpatient centers, following up assent from these foundations. The specific research used a PC program intended to achieve the motivation behind the investigation. The PC program was utilized to give input to the adjustments in the conduct of an individual seeing smoking as they were observed for a specific timeframe. People who participated in the exploration study finished the program from pattern, the third, 6th, twelfth, and eighteenth months following smoking discontinuance. The input created for each program fulfillment depended on past information accumulated from the person. The standard for people who quit smoking depended on the individual’s forbearance from smoking for a seven-day time frame. To gauge the outcomes with regards to states of mind, the Beck Depression Inventory-II, Mental Component Summary of Medical Outcomes Study Short Form, the State-Trait Anger Expression Inventory. The consequences of the examination were investigated by using a table, which checked the psychological wellness working of people as they started with smoking discontinuance rehearses. As the time advances, the criticism produced by the PC program used in the investigation uncovered that, people gradually gave indications of stopping from smoking. A few people returned to liquor and medication misuse, while some additionally diminished their utilization of medications and liquor. Just a little part of the absolute populace effectively quit from smoking. The aftereffects of the examination were taken vis-à -vis the discoveries of another investigation led by Hall and et. al. The examination demonstrated that people who are by and by experiencing genuine psychological wellness conditions, for example, misery, could be helped to experience smoking end. This procedure, of mediation while encountering emotional well-being conditions would not hold negative impacts upon recuperation. In addition, on a positive note, the individuals who were discovered to have effectively stopped smoking likewise diminished their admission of liquor, drugs, and different substances that prompted habit. The most huge result of the investigation uncovers that the two gatherings of people, intellectually sick patients who experienced smoking end and misuse mediation, and the individuals who fruitful quit smoking didn't show any side effect of wretchedness. Subsequently, the investigation firmly bolsters intercession while patients are under consideration for psychological well-being issues, as opposed to trusting that the burdensome state will die down. This examination extraordinarily adds to past investigations led so as to decide smoking end and its impact to patients with emotional wellness issues that are profoundly subject to tobacco use. In spite of the fact that the difficult despite everything lies with people who rely upon tobacco use, and have endured gloom beforehand, and smoking discontinuance, there ought to be sure guidelines and intercessions preceding the disposal of psychological well-being working. For example, emotional well-being patients ought not be permitted to return to smoking so as to smother their downturn. Psychological wellness centers should actualize more projects and exercises that are fascinating and are increasingly inclined to soothe the pressure of the patients so as to return their consideration from smoking cigarettes. This measure is a productive method of affecting more prominent consequences for the emotional well-being of people, and furthermore to spare expense and exertion with respect to psychological well-being facilities, when past patients backslide into their burdensome states.    References Prochaska, J. J., Hall, S. M., Tsoh, J. Y., Eisendrath, S., Rossi, J. S., Redding, C. A., Rosen, A. B., Meisner, M., Humfleet, G. L., Gorecki, J. A. (2007). â€Å"Treating Tobacco Dependence in Clinically Depressed Smokers: Effect of Smoking Cessation on Mental Health Functioning.† American Journal of Public Health. Recovered May 7, 2008, from MWATT. Site: http://mwattc.com/docs/depressedsmokers.pdf

Macroeconomics and the Newspaper Industry Assignment

Macroeconomics and the Newspaper Industry - Assignment Example Conversely, those news occasions conveyed through TV programs and online locales are more refreshed and subsequently respected generally valuable. Do you buy in to a nearby paper, and assuming this is the case, do you get a print duplicate or get it electronically? One doesn't buy in any longer to a nearby paper due to the previously mentioned reasons. In any case, beforehand, memberships were made with the goal that a print duplicate is consistently gotten. At the point when online destinations began giving increasingly exact and refreshed news reports, membership for printed paper was halted. How have changes in the news business influenced joblessness? Changes in the news business have influenced the status of individuals being utilized in the division. As more news associations and partnerships close and halted activities, fundamentally, individuals who were recently utilized with them lose their positions (Ovide; Li). Talk about how changes in this industry have brought about patterned joblessness, yet in addition frictional and basic joblessness. The adjustments in the business exemplified repeating, frictional and basic joblessness since the impact of variables in the outside condition (log jam of financial development, downturn (recurrent); individuals evolving occupations (because of being laid-off from print associations (frictional; and mechanical dependence on the web for news causing critical decrease in the interest for print duplicates of the paper (auxiliary)) are interrelated and are contributory to the loss of employments of individuals recently utilized by paper associations. Ovide, Shira. Seattle Paper Advances Plans to Turn Into Online-Only Publication. The Wall Street Journal 9 March 2009: 1.Web. 18 June 2012.

Coca-Cola Marketing Case Study Example | Topics and Well Written Essays - 250 words

Coca-Cola Marketing - Case Study Example In United States the beverage has been custom fitted to its focused on showcase by decribing it zero calorie drink as opposed to an eating routine beverage. In Australia the beverage was advanced by counterfeit front gatherings. They utilized spray painting and spamming to advance the item. At the point when they were uncovered the cosumer advocates assaulted the battle and shaped Coke-Zero Movement. After initial five weeks of Coke Zero's entrance in Australia the item established another precedent by accomplishing the most significant level of family infiltration ever for any drink organization in Australia. The Success of Coke-Zero is the intensity of the zero percent sugar suggestion in light of shopper drink prerequisites. The organization showed the effect which new items have when a hole in the market is identified.(Heiman, 1998) Another achievement of Coke-Zero is a direct result of Coca-Cola's packaging framework which is their most noteworthy stregths, this framework permit s the organization to lead their business all inclusive while keeping up neighborhood approach.

Indian National Congress and Dear Fellow Indians

Today we praise the 65th Independence Day of our extraordinary Nation. On this blissful event I pass on my welcome and great wishes to all the Indians living in this wonderful nation and appeal to God for their tranquility, progress and thriving. On this favorable day, 64 years back, India achieved opportunity from pilgrim rule and the individuals of our nation turned into the experts of their fate. With everything taken into account, the previous 64 years have been momentous.Despite genuine difficulties on shifted fronts, remembering a few assaults for the regional respectability of India, we have had the option to keep the fire of vote based system consuming brilliant. Furthermore, today, India is viewed as the biggest and most lively majority rule government on the planet. As of late India has been notable the world over for its accomplishments in a few fields, especially in the field of Information Technology. The battle for Indian freedom started with the principal war of Indian autonomy in 1857.Although not completely a triumph, this revolt planted the seed for another power, which was to take this battle to its legitimate end. As British persecution fortified so did the desire to accomplish the opportunity from it. This urge discovered voice as numerous extraordinary pioneers, for example, Subhash Chandra Bose, Lala Lajpat Rai, Bhagat Singh, Rajguru, Sukhdev, Khudiram Bose, Ram Prasad Bismil,Mahatma Gandhi, Jawaharlal Nehru, Sardar Vallabhbhai Patel to give some examples. These extraordinary nationalists alongside a great deal anonymous political dissidents yielded their lives for the reason for the nation.This dream of a huge number of Indians was acknowledged when at long last India got opportunity on August 15, 1947. The delight of autonomy carried alongside it the misery of parcel! The nation was separated into two sections †India and Pakistan. The best accomplishment of this nation is that regardless of its tremendous decent variety and a popul ace of 1/6 of whole mankind, the nation has kept on staying flawless and solid much after more than six many years of freedom. Today the country is good to go to make a major return, despite all its chances. The Indi.

Mistrust and Violence Animal Metaphor in the Oresteia - Literature Essay Samples

There are many instances throughout the Oresteia trilogy where animals and animal figures play an important role in the function of the play. While the use of animal imagery is a common technique in literature, Aeschylus uses animals to manipulate and influence the reader’s perceptions of the play and its characters and situations. Comparisons to animals and beasts provide insight into those they describe, and the metaphors that come from the animal world are used as reflections of the human world to display something previously unseen or unspoken; Aeschylus uses animals to display hidden aspects of human life, politics, and relationships. In the Oresteia, Aeschylus utilizes animal imagery and metaphor of the dog, lion, and snake to emphasize the theme of mistrust and violence through the beastly nature of human beings. One animal that Aeschylus makes use of in the text is the dog, known already as a creature whose existence is often intertwined with that of humans. In the opening monologue of Agamemnon, the Watchman laments his position as the eternal guard of Clytaemnestras residence, remarking that she had left him â€Å"elbowed upon the Atreidae’s roof dogwise to mark the grand processionals of all the stars of night† (Agamemnon lines 3-4). The Watchman is tired of being used, and he wishes that he could finally be done with the task of waiting for a signal for news from Trojan War. The dog, especially the watchdog, is used here by Aeschylus as a metaphor for loyalty. The Watchman has been extremely loyal to Clytaemnestra for the ten years that Agamemnon has been away at war, and this sentiment of his â€Å"dogwise† feeling could be a way for Aeschylus to foreshadow what happens in the rest of the play. Due to the Watchman’s loyalty, he knows to alert everyone in Argo s that their king has finally returned, which would usually be viewed as a positive event. However, Agamemnon’s return brings great violence and suffering. It seems especially painful when the loyalty of a trustworthy, dogwise person is rewarded with disaster. The metaphor of the watchdog is also used in Agamemnon to describe Clytemnestra. She describes the difficulty of waiting for her husband’s return, never knowing whether he was dead or alive. She wishes that she could say to Agamemnon â€Å"Come, and with speed, back to the city that longs for him, and may he find a wife within his house as true as on the day he left her, watchdog of the house gentle to him alone, fierce to his enemies, and such a woman in all her ways as this, who has not broken the seal upon her in the length of days† (Agamemnon lines 605-610). Here, Clytaemnestra is also emphasizing her loyalty to her husband through her dedication to being a watchdog. Like a loyal hound, she is tender only to him, and will protect him from anyone who tries to do him harm. This is also reflective of her status as the female head of the house and the queen. As a watchdog she is respected and admired, yet she is still subservient to her husband, as a dog is to its owner . The duty of a watchdog is to be loyal to someone no matter what, yet Clytaemnestra proves herself to be the exact opposite of loyal to her husband Agamemnon. This idea of animal loyalty continues throughout the play; how loyal can an animal be to a person? While people assume that their loving dog would never hurt them, Aeschylus turns this idea around to prove that nothing can be completely trusted. Another animal that Aeschylus uses for imagery and metaphor throughout the play is the lion. In Agamemnon, the Chorus warns how something that is born innocent does not always remain so. In one monologue, they recite the story of a young lion cub that grew into a bloodthirsty beast; â€Å"Once a man fostered in his house a lion cub, from the mothers milk torn, craving the breast givenBut It grew with time, and the lion in the blood strain came out; it paid grace to those who had fostered it in blood and death for the sheep flocks, a grim feast forbiddenThis thing they raised in their house was blessed by God to be priest of destruction† (Agamemnon lines 716-736). While lions appear harmless as cubs, they are truly powerful beasts who a re capable of causing great harm. The lion is a wild animal, and no amount of proper training or well-kept environments can fully stifle a lion’s animal nature. The parable presented by the chorus is a metaphor for Orestes. Orestes was the cub who, in birth, seemed so benign. However, as he grew into a man he became powerful and lusted for revenge, just like the lion hunts for blood. In the end, Orestes’ violent tendencies prevail and he murders his own mother out of rage. Despite being raised by a king and queen, Orestes has a violent nature inside that cannot be quelled. Clytaemnestra should never have trusted Orestes after she betrayed Agamemnon, just as the sweet lion cub can never be trusted to remain gentle forever. Orestes continues to be compared to a lion in The Libation Bearers. After Orestes and Pylades take Clytaemnestra into the house to kill her, the Chorus speaks about all the horrible things that have befallen this family. They state that â€Å"Justice came at the last to Priam and all his sons and it was heavy and hard, but into the house of Agamemnon returned the double lion, the double assault† (The Libation Bearers lines 935-938). Here, the lion is used as a metaphor for death and violence. The double lion that entered the house was the murder of Aegisthus and Clytaemnestra. Lions are typically thought of as the ultimate predator, capable of killing anything they want. They are known for being not only supremely strong but particularly bloodthirsty, bringing down their prey with mighty displays of skill and ferocity. This parallels the ways that Clytaemnestra and Orestes go about their murderous tasks; they both use violence to display their power, and they both prove themselves to be unstoppable forces. Here, Aeschylus uses the lion as a symbol for bloodshed and violent acts, just as lions are known to be in the natural world. In the Eumenides, Apollo also uses the lion to show the savagery of the Chorus of Furies. In his command for the Furies to leave the house, Apollo shows his resentment for the Furies’ violent sentiments, and bids they leave and go somewhere where their brutishness will be more well-received. He states that â€Å"The whole cast of your shape is guide to what you are, the like of whom should hole in the cave of the blood-reeking lion† (Eumenides lines 192-194). Here, Apollo is remarking upon the fact that the Furies are acting no better than savage animals; howling, moaning, and seeking blood and revenge on Orestes. By commanding the Furies to begone, particularly to the cave of the lion, Apollo is saying that the house and the place of judgement are no place for brutishness. He is demanding order, and saying that wild Furies, along with all other wild people, should be somewhere hidden away from the rest of the world where they cannot live out their blood-hungry fantasie s. This is another way that Aeschylus makes the lion a symbol for violence and distrust; the Furies are bent on influencing Apollo and having him condemn Orestes, and they are open with their longing to make Orestes suffer for his crime. They wish to do this, however, not through justice or just means, but through revenge and violence; the way of the lions. Apollo knows not to trust the Furies, and therefore he casts them away so they can no longer voice their dissent. By sentencing them to the cave particularly, he is showing that violence has no place in proper society with civilized people, and that beasts and animals should be kept separate from the human world. This could also be interpreted as Aeschylus warning people not to trust the lion; while they are powerful, they have always been the most bloodthirsty creature, and for that reason they should not be allowed to intermingle with human society. The animal that Aeschylus makes the most use of in the Oresteia is the snake. A common symbol of deception and danger, snakes and serpents weave their way through the trilogy, providing a sense of the dark tone of the play. The most notable instance of a snake being used as imagery and metaphor is in The Libation Bearers, when Orestes learns of Clytaemnestras dream from the Chorus. Clytaemnestra dreamed that she gave birth to a great snake which, when fed by her breast, â€Å"drew in blood along with the milk† (The Libation Bearers line 531). The snake is infamous for its quiet deception; it hides in the grass and waits slowly for the moment to strike. Here, the image of the snake and its nature serve as a metaphor for Orestes as he clearly picks up on when interpreting the dream. While the snake in Clytaemnestra’s dream seemed harmless at first when she swathed it like an infant, putting trust in a snake always ends poorly. Orestes realizes that he will have to use dec eption to kill Clytaemnestra, just as the snake used deception to draw blood from her in the dream. After hearing the dream recounted, Orestes realizes that â€Å"it follows then, that as she nursed this hideous thing of prophecy, she must be cruelly murdered. I turn snake to kill her† (The Libation Bearers lines 548-550). This image of the snake also shows how violence and mistrust go hand-in-hand; by making the mistake of trusting Orestes, Clytaemnestra brings violence upon herself. The same could be said of Agamemnon; he mistakenly trusted his wife, who, like the snake, used deception to kill him. Snakes and serpents also often kill their prey by twisting around them until they are suffocated, which closely mirrors the way that Clytaemnestra and Orestes kill their loved ones; by moving in close and coiling around their victim. At the end of The Libation Bearers, Orestes and the Chorus have an exchange that also makes use of the snake. Orestes feels so guilty about killing his mother Clytaemnestra that he thinks he might have to go back into exile for his crimes. The Chorus, however, disagrees, saying that â€Å"You liberated all the Argive city when you lopped the heads of these two snakes with one clean stroke† (The Libation Bearers lines 1046-1047). The Chorus is comparing Clytaemnestra and Aegisthus to two evil snakes. They both were violent, untrustworthy, and deceptive, all traits that the snake is thought to represent. Aeschylus uses this metaphor to emphasize the darkness and dangerousness of these two characters; they committed unforgivable acts of violence while operating under a ruse in order to gain their victim’s trust. This is what made Clytaemnestra in particular so dangerous, and what made her most apt for comparison to a snake. After the Chorus makes their claim, however, Ores tes fires back, saying â€Å"Women who serve this house, they come like gorgons, they wear robes of black, and they are wreathed in a tangle of snakes† (The Libation Bearers lines 1049-1050). This is a direct comparison to the ancient Greek myth of Medusa, the women with a head of snakes. By giving the women in the story, particularly Clytaemnestra and the Furies, the characteristics of a snake and comparing them to Medusa, Aeschylus is using a simile that emphasizes their trickiness and duplicty, along with their cold hearted nature. The image of women in the play as a snake can also be related to the way that many species of female snakes will kill their mates. This intrinsic violence and cunning are traditional characteristics of the snake, and it is telling that Aeschylus chooses to equate so many female characters in the Oresteia to snakes in this way. Themes of violence and mistrust weave their way through all three plays in the Oresteia. While these themes are exemplified by the statements and actions of the characters, Aeschylus uses animal imagery and metaphor to set the mood and tone of the story, and to build more complete pictures of the characters. These literary devices help the Oresteia convey the true meaning behind what the characters say and do, and they provide important context, foreshadowing, and comparisons so that the reader can be truly invested in the play. The animal metaphors are also poignant because they explore why people associate certain characteristics to certain types of animals, and how those judgements might carry over into the human world. In a similar vein, however, Aeschylus is making the case that some of these judgements may not be unfounded; a person who is sly and guile does remind one of a snake, just as someone who is ferocious seems a lion, or someone loyal a dog. Showing these human charact eristics in a variety of ways throughout the play, particularly through the animal metaphors, helps to emphasize the themes that Aeschylus wanted to portray in the Oresteia.

How To Ensure Reliable Performance Measurement - 4400 Words

How To Ensure Reliable Performance Measurement (Essay Sample) Content: RELIABLE PERFORMANCE MEASUREMENTStudents NameCourseProfessors NameInstitutional AffiliationDateReliable performance measurementIntroductionPerformance measurement involves the processes of collecting, distinctly analyzing and reporting statistics and information with regards to the conduct of an individual or an organization. Performance measurement can be best carried out by a manager or a supervisor on an employee. It helps in evaluation of workability of an individual. There are several criteria of measuring performance. This paper focus on reliability as a criterion of performance measurement. According to Sorensen (2002), Reliability refers to the level with which a series of repeated measurements produce similar results while reserved under undistinguishable conditionsHow to ensure reliable performance measurementReliability in performance measurement can be ensured through six distinctive steps: effective planning, selection of performance indicators, program d elivery, performance monitoring, report on performance and performance evaluation. According to Bourne, Mills, Neely (2000), it is the role of managers to ensure that the aforementioned steps are following in designing a suitable and more reliable performance measurement. Employees must also play their role of strictly following rules and regulations in line with achievement of a reliable performance measurement. Reliability is an aspect of mutuality that is highly dependable on the availability of two parties (a manager and an employee) for effective realization of organizational goals.It is not guaranteed that when you have good planning, you must expect good performance. However, proper planning by managers may assist in the development of stout performance measurement systems that can be more effective in an organizations daily operations. The management must identify a program logic through processes of outcome selections, impact definition, output identification and identific ation of resources.Secondly, to achieve reliability in performance measurements, managers must select performance indicators (Golafshani, 2003). There are two types of performance indicators: Strategic indicators and accountability indicators. In a case whereby the outcome measures are aimed at tracking the organizations achievement of strategic goals, the strategic indicators will be to measure the companys performance against outcomes and impacts. This is a representation of strategic indicators. Accountability indicators can be identified through various ways of output measurement by typically assessing and evaluating quality, quantity, targeting, cost and coverage of the performance being measured.By program conduction, the management can ensure reliability in performance measurement. A program should be geared towards change effectuation and its implementation must be relevant to the organizational objectives (Golafshani 2003). Managers should introduce programs such as traini ng and impromptu works unique to employees daily routine and operations to test on their performance and on whether it is reliable.Research by Allcock et al. (2002) indicate that data collection and monitoring of performance may also help managers in achieving reliable performance measurements. Managers must analyze data and obtain meaningful view of performance and conduct adequate comparisons of performance of individual employees. Data for such activities can be gathered from within the documentation of the organization or from previous work places of the employees. Managers must also check for integrity of this data and any flawed data must not be considered. In the case of Samsung Smartphone Company, data on employees is electronically preserved and the management is able to monitor the daily activities and operations in the different Samsung branches especially in China. This has greatly assisted in performance measurement systems and promotion is based on individual performan ce records.Gunasekaran, Patel McGaughey (2004) argue that, Reliable performance measurement, requires managers to analyze and report performance measurements. Proper communication must be channeled to the right direction for proper reception and analysis Managers must be able to identify assumptions in the organization. Assumptions normally arise in instances where men assume that weapon are highly preferred by most people due to their gender. This is a completely misleading assumption that most managers must strive to terminate in their organizations through critical analysis of performance of all employees and further proper communications on the findings of the analysis for future improvements.Finally, managers must evaluate and modify performance measures for maximum reliability. In their study on performance measurement design, Neely, Mills, Richards, (2000) argue that, When a performance measurement indicates positive changes, this shows that the strategy implemented is perf orming well. Contrarily, if a performance measurement show negative changes, this indicates that the program of implementation is performing poorly. Managers must strive to evaluate the performance of employees to curb cases of redundancy and laziness.However much managers may try to achieve reliable performance measurement, there are numerous challenges that they may face. In data collection, the data may be flawed and incase of interviews, false information may be given hence incorrect data. Lack of corporation from most employees has also made it difficult to achieve reliable performance measurement.Real Word example of reliable performance measurementIn the findings of the analysis on economic performance of group affiliated companies in Korea by Chang, Hong (2000), they quoted that Samsung Company has frequently recorded an incredible increase in their sales in the recent past. This has been possible through reliable performance evaluation. Samsung Electronics published an upd ated ethical management guideline for employees. This was geared towards helping the employees adhere to the companys code of conduct and to clearly articulate the firms global position. On a wide spectrum, the guideline helped the employees in evaluating and measuring the performance of the firm and made them focused on propelling the company further and to greater heights. For reliable performance measurement, the company fostered training on corruption prevention to its staff. This has helped boost integrity in the company as anti-crime measures are also involved for whoever violates the companys set rules and regulation.Samsung has shown great recognition of gender balancing and more female employees have been employed. This is in accordance with Gunasekaran, Patel, McCaugheys (2004) framework on supply chain performance. This has...